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Auracast™ Broadcast Audio Market Forecasts

Jim Russell
Source: LE Audio: The Future of Bluetooth® Audio

 

Given where we are in the development timeline of LE Audio and Auracast™ broadcast audio, it is still early to establish concrete forecasts on how rapidly the industry will adopt LE Audio across both the transmitter and receiver devices, alongside Auracast™ broadcast audio deployments within public locations and other enterprise use cases. The speed of the rollout of LE Audio solutions in the source and sink devices will have a direct impact on the deployment of Auracast™ broadcast audio solutions in public venues. As the LE Audio source and sink installed base grows, so too will the opportunities for Auracast™ broadcast audio solutions to be increasingly deployed.

In order to understand the potential addressable market for Auracast™ broadcast audio, ABI Research has developed a forecasting model based on global venue market sizing built from a regional model of establishments combined
with projected adoption of Auracast™ broadcast audio solutions across different use cases. Here, we have taken into account anticipated penetration across different regions, different timelines for different use cases, and different numbers of transmitters per deployment based on building sizes and the number of
potential buildings/rooms per establishment.

According to ABI Research, there are just over 61 million establishments globally that could take advantage of Auracast™ broadcast audio. By 2030, establishments globally that could take advantage of Auracast™ broadcast audio today this number will increase to 64 million thanks to new building growth. However, as Chart 4 previously demonstrated, it will take some time for the ecosystem of LE Audio source and sink devices to develop. ABI Research expects the major inflection point to occur around 2025. Thereafter, there will be an additional incentive for venues to start deploying Auracast™ broadcast audio. By this point, the technology will be more familiar, transmitter devices will be more readily available, and the installed base of LE Audio-enabled devices will have reached a critical mass. Therefore, ABI Research expects a more rapid deployment of Auracast™ broadcast audio solutions towards the end of the decade.

 

 

As Chart 5 shows, by 2030, ABI Research expects there will be nearly 2.5 million Auracast™ broadcast audio deployments across different venue types. Public assembly deployments are expected to account for nearly 42 percent of deployments at this time, encompassing venues such as libraries, social or meeting venues (e.g., community centres, meeting halls and convention centres), recreational facilities (e.g., gymnasiums, health clubs, and sports facilities), entertainment and culture (e.g., museums, theatres, cinemas, and sports arenas), and transportation hubs (e.g., airports, railway stations, and bus depots). In terms of the largest opportunities, these venues will be followed by places of worship and closely followed by restaurants/food service and lodging (e.g., hotels, resorts, and nursing and retirement homes).
Jim Russell

Jim Russell

Jim Russell is a highly experienced Principal Consultant at Hear Room, bringing 20 years of expertise in the field of audiology and hearing technology. Jim is passionate about helping people with hearing impairments to improve their quality of life and has a deep understanding of the challenges they face. He is known for his patient-centric approach and his ability to develop customised solutions that meet the unique needs of each individual. Jim is a licensed Audiometrist with extensive knowledge of the latest hearing technologies, including hearing aids and other assistive listening devices. He stays up-to-date with the latest advancements in the field, regularly attending conferences and continuing education courses. He is currently pursuing a Master's in Clinical Audiology and Hearing Therapy at the School of Advanced Education and Research (SAERA). In his role at Hear Room, Jim works closely with clients to understand their specific needs and develop solutions that improve their communication abilities and overall quality of life. He is committed to providing exceptional customer service and support, and his expertise and guidance are valued by both clients and colleagues alike. Jim's dedication to helping those with hearing impairments achieve better hearing and understanding is the driving force behind his work at Hear Room.